What is Technical SEO?
In order to get a website ranked in the search engine, the technical improvement that is done in the website is called Technical SEO. Technical SEO has no relation with the content of the website, meaning that keyword placement, meta tags, internal link titles etc. do not come under technical SEO. Under Technical SEO, things like website speed, domain name, website layout, XML Sitemap, etc. come.
Technical SEO Checklist:-
I have told you a checklist of technical SEO below, on the basis of which we will do technical SEO of our website.
- Domain Name
- Install SSL Certificate
- Create XML Sitemap
- Optimize Robots.txt File
- Website Layout
- Loading Speed
- Mobile Friendly
- Should Be Crawlable
- Use Schema Markup
- Fix Broken Link
- Reduce Spam Score
- Add Canonical Tag
- Check Google Search Console
How to do Technical SEO?
So friends, by now you must have understood a little that what is technical SEO, now you know how to do technical SEO.
1 – Domain must be accessible without WWW and with WWW:-
The technical SEO of the website starts only when we buy the domain name for our blog or website. Always buy a top level domain. And your domain should be accessed with WWW and without WWW. If your website does not open in any one of these, then it will have a bad effect on the technical SEO of your website.
2 – SSL Certificate must be installed:-
Your website must have a credentials certificate. SSL certificate is a direct ranking signal and it also makes your website secure for the user.
3 – XML sitemap must be created:-
XML Sitemap is very important for website. These prepare a map of the website for the search engine bots, so that the search engine bots can easily crawl the website. That’s why an XML Sitemap should be created in your website. Along with this, submit the XML Sitemap to Google Search Console as well.
4 – Robots.txt file should be created:-
Whenever the crawlers of the search engines come to crawl the website, they first check the robots.tst file in the website and see which page of the website they want to crawl and which are not. If the Robots.txt file is not created in the website, then the crawler will also crawl your pages which are not important and the important pages will not be crawled.
Therefore it is very important to have Robots.txt file. You should also optimize the Robots.txt file properly, so that you do not stop the indexing of any important page.
5 – Keep the website layout simple:-
Always keep the layout of the website simple. Do not add too much glittering things to the website. The simpler the look of the website, the better the user experience, people will like to stay on your website so that your bounce rate and exit rate will also be maintained.
6 – Keep the website’s loading speed fast:-
Website loading speed is also very important from SEO point of view, if your website takes too much time to load then users will not like to stay in your website and your website may rank down.
Invest in good hosting for better website speed. If you have a little budget then you can buy hosting from Bluehost hosting company. Bluehost is one of the best hosting provider which is officially recommended by WordPress.
7 – Website should be mobile friendly:-
The way your website opens on desktop, it should open in mobile as well. In today’s time, people access more internet through mobile, so it is very important for the website to be mobile friendly.
You can use a mobile friendly and lightweight theme to make the website mobile friendly. All these features are present in the Generate Press Theme. Most bloggers use Generate press only.
You can also use Generate press Theme to make your website mobile friendly and fast loading. Apart from this, you can also make the website mobile friendly by installing an amp.
8 – Website should be crawl able:-
Your website should be crawl able. The crawler of the search engine has a fixed time and resource to crawl a website which is called CRAW budget.
If the crawler comes to your website and your website is not able to load, or is in down time, then your website will not be able to crawl, so that your articles will not be indexed. Therefore it is important for the website to be crawl-able.
If you want to be successful in blogging then you have to take a good hosting. But if you do not have money to invest in hosting, then you can create a free blog on blogger.
9 – Fix Broken Link:-
Many times a broken link is created in the website due to many reasons, due to which the error of 404 starts coming. The error of 404 is not at all right for technical SEO. If a broken link has been created in your website, then you find it and redirect it to the correct URL. This will fix Broken Link.
10 – Reduce Spam Score:-
Due to the high number of bad back links, the spam score of the website increases. Increasing Spam Score is also not good for the SEO of the website. The ranking of the website goes down due to increasing Spam Score. If your website’s spam score has increased, then immediately try to reduce it. You can find the bad back link and disavow it through Google Disavow.